My writeup on Google's API leak and travel | Brennen Bliss posted on the topic | LinkedIn (2024)

I’m in total agreement with Henry Smith. People will do anything to squeeze out that last ms of speed when they could be working on more impactful decisions if their site is already satisfying user speed expectations.

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I really enjoyed my chat with Justin Buzzi on the Travel Marketing Compass podcast - where we dive deep into multi-location travel marketing. In this episode, we explore:🌎 Marketing Multiple Locations🌟 Organic Social Media Success🤝 Community Building📈 Customer Retention and Loyalty🎯 New Advertising Channels🔗 Listen to the episode now!: https://lnkd.in/duiJ_jPj

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Travel marketers: Google is lying to you. There was a huge leak of Google's internal ranking API -- We've spent hours reviewing the documentation and what it means for travel companies. Link in the comments. A brief summary: - Google has a list of "Quality" travel sites... - Links do matter- Click and user experience behavior is influential- Domain age does matter- Google measures website authority(yes... these are all things that Google has denied)If you want to receive updates like these in your inbox... subscribe to the NavLog: https://lnkd.in/gfKKjeKH

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Thank you so much for having me on, Tony! I really enjoyed our conversation!

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Celebrating some Propellic Milestones!Happy 5-year anniversary at Propellic Emily Souydalay and happy 1-year anniversary at Propellic, George Platona!

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Always. Be. Testing.If you're not allocating a percent of your marketing & advertising budget to testing new strategies, prepare for squeezed margins and diminishing market share. When you test, you unlock new paths to extend ROAS. When you test, you protect yourself from a revenue cliff when your existing strategies dry up. 10%. That's how much of your budget should go to testing and developing new strategies.Need some things to test? Reach out to Propellic - Travel Marketing

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Sharing with my network:

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Do you know anybody who is incredibly passionate about marketing and has a strong grasp of what drives business performance? We're growing 5-10% month over month at Propellic and I'm looking for someone who can join me full-time and manage our sales pipeline, take intro calls, and help craft kick-butt marketing solutions for companies interested in working with Propellic.We drive leads with a $40k-$50k/mo marketing budget and it will be your job to map client needs to Propellic services, drive engagement in the sales process, and coordinate pitches & presentations with the delivery team. If you know this person (US or Canada role), mention them or message me directly on LinkedIn.

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